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​The Background: VDSA’s largest annual community event needed a refreshed, cohesive visual identity that could unify all promotional and event-day materials.

​The Work: Create a recognizable, uplifting brand system that strengthened visibility, boosted engagement, and seamlessly unified all pre-event marketing and on-site experiences, ensuring every digital and physical asset felt connected and true to the organization’s mission.

​The Purpose: This work is needed to establish a clear visual identity that ties together all marketing and on-site materials, making the event easier to recognize, more engaging for participants, and more aligned with the organization’s mission, which ultimately supports stronger turnout and community impact.

​The Tone: The visual tone was intentionally bright, upbeat, and community-centered, using lively colors and dynamic design elements to mirror the event’s celebratory spirit. The goal was to create branding that felt both festive and supportive. 

Promotional Flyers

Branding

Social Media Promotions

Promotional Billboards

Website Banner Ads

Email Signatures 

Print Advertisement

Print Yard Signs for Event

Social Media Promotions

Promotional Billboards

Website Banner Ads

Email Signatures 

Print Advertisement

Print Yard Signs for Event

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