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At VDSA, I developed a versatile visual identity across fundraising events, programs, and digital communications. My work included designing print and event materials such as programs, banners, and promotional assets, while establishing distinct visual identities for major events that felt unique yet connected to the organization’s overall brand. I also created reusable, fully editable social media templates adaptable to a wide range of programs, events, and messaging needs. Throughout each project, I focused on maintaining visual consistency, balancing the individual personality of each event with VDSA’s recognizable identity to ensure the organization remained visible and cohesive across every touchpoint.
Event Flyers & Materials
Email Signatures
Print Advertisement
Promotional Billboards
Website Banner Ads
Yard Signs
Social Media Event Promotions
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Monthly & Mid-Month Newsletters
I designed a monthly newsletter template that balances consistency with flexibility, making it easy to reuse and adapt to each month’s content. The layout prioritizes written content to support email marketing performance while incorporating VDSA’s visual identity through consistent branding, a clean header and footer, and cohesive design elements. Flexible sections accommodate community highlights, spotlights, upcoming events, calendars, and important updates without sacrificing readability or visual appeal. My goal was to create a repeatable, user-friendly system that streamlines the newsletter creation process while allowing each edition to reflect the organization’s evolving programs, stories, and priorities.
Check Out Several Monthly & Mid-Monthly Newsletters I have made to see how the same template works for many purposes!
October Mid-Month Newsletter
October Monthly Newsletter
September Mid-Month Newsletter
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