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In collaboration with Strategists Moira Sirois & Rebecca Fuentes
& Art Director Bella Eccleston
Adventure shouldn’t be a privilege and it should be for everyone. Yet, for too many, the outdoors remain out of reach. Trails are blocked by barriers, not just of nature, but of inaccessibility. The freedom to explore, to climb, to paddle, to breathe deeply. These experiences should never be locked away.
Out-Of-Home
Our challenge was to find a way to get people to donate their land in hopes of building an accessible and affordable summer camp for out of state participants. We brought this to life with billboards and bus stop ads that invited people to imagine their land transformed into something meaningful and life-changing if they chose to give it away. It is also meant to have a scannable code so people could easily learn more on the bus ads.
Experiential: Camp Unbound RiverRock Festival Booth
Our booth lets people dive into the activities Beyond Boundaries offers while learning about their new camp at Riverrock in Richmond, VA. Designed for outdoor and music lovers, it connects directly with our audience and gives them the chance to make a big impact with a small donation. Visitors can enter a raffle for a cabin named after them and experience adventurous activities like rock climbing through the lens of accessible equipment, offering a fresh perspective on inclusion and adventure.
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