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In collaboration with Art Directors Ria Sunderraj & Mia Alvarez
Background: LUSH is known for its handmade, colorful, and fragrant bath bombs that turn everyday bathing into a sensory experience.
Strategy: Bring bathing Back.
Insight: In today’s busy lives, people often skip bathing because they feel they don’t have the time. The goal was to show that self-care is essential and position LUSH as a fun, accessible way to make it happen.
Experiential: Bubble Bath House Party
Meant to be a huge house party that simulates a bath. We invite LUSH consumers from all over to promote the campaign in this interactive Gigantic bubble bath experience.
Large Bubbles that are actually
plastic balls in the pool
Tables with Blue + clear balloons
to simulate bubbles in the air
Large Rubber ducks and bath bombs
dissolving in the water
Photo Booth in the background
Interactive Photo Booth
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