

In collaboration with Copywriter Esther Schneider
Problem: People associate staples with boring jobs that they don’t like or feel passionate about.
Solution: Staples needs to represent a cool, creative workspace that everyone wants to be in.
Execution: Bring artists to Staples Stores Across the country and give them a challenge. To be inspired by only what they can find inside the store itself in order to prove that you can be inspired by Staples while creating a much more creative space.
Find you Muse
We get it. Sometimes the days at your job just seem to blend in each other. Each day you clock in, and you’re hit with meetings and paperwork and identical grey rooms. It’s boring. It drains more than just your energy or your time. It drains your individuality.
Staples is the opposite of that. It’s the place people go when they have an idea that they need to start right now. It’s the place where every passion project begins.
Creativity doesn’t live only in studios or galleries. It can hide in supply aisles and desk drawers, waiting to be discovered. Staples becomes not just a store, but a starting point, a place where imagination meets the everyday. We invite the community to look again, make, play, and find inspiration in the little things they may have once overlooked with the help of some inspiring individuals.


Gianna Paniagua


In-Store Artwork


Point of Sale Design
Artist In-Store Description
Artist Inspired Point of Sale Design
Tom Friedman














